Microsoft Content Management Server

Microsoft Content Management Server is the enterprise Web content management system that enables businesses to quickly and cost-effectively deploy dynamic e-business Web sites. It dramatically reduces the time required to build and deploy these e-business applications and provides an enterprise scalable and reliable solution. Content Management Server empowers content providers to manage their own content, provides site users with a targeted and personalized experience tailored to their profiles and browsing devices, and enables IT departments to quickly deploy scalable dynamic sites. This overview addresses high-level information on Content Management Server 2001, touching on managing enterprise Web content, dynamic content delivery, and rapid time-to-market.

Comprehensive System for Managing Enterprise Web Content

By empowering employees with the comprehensive applications they need to be able to manage their own content, enterprises benefit through increased productivity, stronger customer and partner relationships, improved internal communication and increased revenue. Business users are empowered to work as a team to create, manage, and publish their own Web content. The Content Management Server automated publishing process includes: browser-based publishing, customizable workflow, content scheduling, versioning, and archiving. Content can be easily reused and shared across enterprise applications.

Technical employees are empowered to deploy scalable Web applications that are rolled out for different purposes across the enterprise. Since the automated publishing process frees technical staff from daily content updates, employees have significantly more time to focus on new projects and site enhancements.

Dynamic Content Delivery

Deploy enterprise scalable B2B, B2C, B2E (business-to-employee), and B2G (business-to-government) e-business Web sites that are tailored to user interests, business profiles, and Web access devices, ensuring the most positive user experience for prospects, customers, employees, and business partners. With Content Management Server 2001, content is served dynamically enabling real-time content targeting and personalization. Pages are assembled from a smart server cache as they are requested, resulting in content that can be reused and served specifically for different devices, audiences, or individuals without complex coding or duplication of effort. Content components can be served to a variety of devices using “template switching.” A seamless integration with Microsoft Commerce Server 2000 enables robust targeting and personalization of rich Web content for e-commerce sites.

Rapid Time-To-Market for Enterprise Web Sites

With Content Management Server, you can deploy enterprise scalable dynamic e-business Web sites and begin to realize returns significantly faster than is possible with any other Web content management product on the market. Launch new Web sites in a matter of weeks, not months. Content Management Server relies on tools your team is already using, to speed site development. Site developers and designers can use existing HTML tools to create templates. IT staff can implement user rights with user authentication schemes already in place in your organization. Business users create content using a familiar browser-based interface. This high-level out-of-the-box functionality ensures a low cost of ownership. In addition to being quick to deploy, Content Management Server is quick to re-deploy. Leverage reusable content, site structure, templates, and user rights across enterprise Internet, intranet, and extranet sites. Take advantage of the Content Management Server Publishing API to enable ease of integration with other e-business applications across your organization.