Social Media Governance (cours SMG001)

Cours disponible en français ou en anglais - Training available in French or in English

Durée: 2 jours

Objectifs du cours :

As organizations move from experimenting with social business tools to incorporating them into business processes, the need to manage them as business assets becomes critical. The Social Media Governance (SMG) Training Program describes best practices for incorporating social business technologies into a governance framework, developing policies and procedures, identifying roles and responsibilities, and capturing social content for litigation or as part of a records program. The Social Media Governance course covers the strategies, methods and tools needed to manage content from social business applications.

Compétences acquises :

Les stagiaires seront à même d'effectuer les tâches suivantes :

Identify the unique issues social media tools present for a governance program
Describe the applicability of good governance practices to social media
Identify the various types of instruments that comprise the social governance framework
Describe the steps required to develop a comprehensive social media policy
Identify the key structural elements of a social media policy
Identify specific policy statement elements to include including acceptable usage, privacy, look & feel, and ownership
Identify the privacy issues associated with the use of social business technologies
Identify the confidentiality issues associated with the use of social business technologies
Describe how to address these issues in the social media governance policy
Identify the ownership issues associated with the use of social business technologies
Identify the affiliation issues associated with the use of social business technologies
Describe how to address these issues in the social media governance policy
Identify the importance of conducting periodic assessments and how to conduct one
Identify the key areas to consider during a social business assessment
Identify the types of questions to ask as part of a comprehensive assessment
Identify how to address general governance issues for Facebook in a social media policy
Identify the unique issues Facebook presents for a governance program
Identify how to address Facebook-specific issues in a social media policy
Identify how to address general governance issues for Twitter in a social media policy
Identify the unique issues Twitter presents for a governance program
Identify how to address Twitter-specific issues in a social media policy
Identify how to address general governance issues for LinkedIn in a social media policy
Identify the unique issues LinkedIn presents for a governance program
Identify how to address LinkedIn-specific issues in a social media policy
Identify how to address general governance issues for collaborative tools (e.g. wikis, internal collaborative spaces) in a social media policy
Identify the unique issues collaborative tools present for a governance program
Identify how to address collaborative tool-specific issues in a social media policy
Describe the difference between official, semiofficial, unofficial, and negative social media accounts
Describe methods for discovering and identifying various types of social media accounts
Describe steps to take to address unauthorized social media accounts
Identify the steps required to identify social business content that must be managed
Describe different approaches available for capturing social business content and their relative strengths and weaknesses
Identify the steps required to capture and manage social business content generated through various tools and services
Describe the concept of public records-type laws and key considerations associated with them
Describe how these concepts apply to social media tools
Describe how to provide social content in response to a public records request
Describe types of content on Facebook that would likely need to be managed as part of a records program
Describe how to capture Facebook content using various approaches
Describe types of content on LinkedIn that would likely need to be managed as part of a records program
Describe how to capture LinkedIn content using various approaches
Describe types of content on Twitter that would likely need to be managed as part of a records program
Describe how to capture Twitter content using various approaches
Describe types of content on blogs that would likely need to be managed as part of a records program
Describe how to capture blog-based content using various approaches
Describe types of content created using various collaboration tools that would likely need to be managed as part of a records program
Describe how to capture collaborative content using various approaches
Describe the basic characteristics of internal, externally hosted enterprise, and commercial social media services
Compare and contrast each service's impact on the governance program
Identify specific social media issues associated with highly regulated industries (e.g. financial services, pharmaceutical)
Describe approaches to address those issues including policy and process strategies
Identify key concepts and processes associated with providing access to social content as part of a response to legal or regulatory requests
Describe steps required to produce content in response to those requests
Outline the steps required to authenticate social content
Identify reasons to monitor social media for various types of topics
Identify tools and mechanisms available for monitoring social media
Describe the importance of a strategic approach to social business and social media governance
Identify the steps required before implementing social business processes and technologies
Identify the steps in the social business roadmap
Identify the roles and responsibilities of existing governance roles including IT, legal, risk management, and records management and how they apply to social media
Identify the roles and responsibilities of roles unique to social business processes
Identify the various issues frequently raised by IT regarding social media
Identify responses and considerations for those issues
Identify IT-specific benefits associated with social media usage
Identify the various issues frequently raised by RM regarding social media
Identify responses and considerations for those issues
Identify RM-specific benefits associated with social media usage

Connaissances requises:

Pour suivre ce cours, les stagiaires doivent disposer des connaissances suivantes :

Basic computer knowledge. The student should know how to navigate to folders and files on a computer running Microsoft Windows.
The student should know basic file-management skills.